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I think what makes America such a fascinating case study in human ingenuity is that there is the freedom (and encouragement) to do things differently. Sure, there are entrenched ideas, as there are anywhere in the world, but America is the closest thing the world has to a human petri dish of ideas coming to life. Patagonia is a good example of that.

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Hey Andrew. I'd like to think similar experiments are possible in other parts of the world, too :) I'll keep my eyes peeled for examples!

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